Social Media For Social Good
Originally the “PWGrrrlGang” hashtag was used to identify friendly fans willing to accompany newbies to independent wrestling events. It opened a conversation on Twitter about the landscape of being a woman in wrestling, whether you were a fan or behind-the-scenes. Eventually, it became an organization, providing free tickets to wrestling promotions all over the world with the proceeds from the sale of branded shirts, stickers and buttons.
Building A Community
Tapping into my experiences as the caregiver to a parent with Alzheimer’s Disease, it has been my honor to create both strategy and content for a client as they grow one of the largest online caregiving communities on Facebook. Offering caregivers a voice on social media fights the stigma and lack of education prevalent in society regarding what a caregiver does every day, and how the world around them can be supportive.
Try Something New
Challenging your own abilities keeps your work fresh. Projects that requires daily or weekly updates such as blogs, organic social content, and podcasts push me to stay creative and thoughtful. Special projects like editing a YA educational book or writing the script for NASA’s 6th comic book on their Astrobiology team, help to refill the well.
Considering myself an advocate often leads me to projects where I encourage the talents of the wonderful people around me. Starting an online literary magazine meant connecting the abilities of other writers, editors, and artists. Being at the helm of two successful wrestling podcasts meant knowing how to steer both story and conversation.